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Red Roof Culture 

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Our Vision

To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

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Our Culture Statement

Red Roof values building genuine relationships through enthusiastic collaboration and our unwavering commitment to creating the BEST EXPERIENCE for all stakeholders.

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Our HABITS are rooted in personal growth, accountability, diversity, mutual respect, and fairness; empowering everyone to thrive and deliver results.

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HABITS

Hospitality

• We create memorable experiences with passion

  • We uphold the highest standards for everyone, ensuring excellence in every aspect of our business

  • We focus meticulously on the details – no matter our role

  • We create happiness on those we serve

Adaptability

• We are driven to use our own creativity to exceed our goals

  • We learn, share, and grow together

  • We embrace ideas, opportunities and take risks beyond our comfort zone

  • We boldly pursue innovation that drives results

Belonging

• We cultivate a fun, inclusive, and caring environment

  • We actively listen and connect with authenticity

  • We uplift our people through respect and collaboration

  • We treat each other with dignity and care

Impact

• We continually focus on achieving desired results

  • We are thoughtful and intentional in our actions

  • We bounce back from setbacks with resilience and a positive mindset

  • We persevere with a sense of urgency

Trust

• We do the right thing, even when no one is watching

  • We tackle challenges with honesty and respect

  • We cultivate genuine relationships through engaging conversation

  • We empower our people by fostering a culture of integrity and accountability

Success

• We achieve our Vision

  • We provide the best experiences for all stakeholders

  • We promote a culture of continuous learning and improvement through experimentation

  • We enthusiastically recognize and celebrate our successes and milestones